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5 SEO Trends of 2016-2017

by Sean Drayton

It has been commonly said by Greek Philosophers : “There is nothing permanent except change” . This is applicable today to the fast changing SEO world in Digital marketing Era. With the great advancement in technology, rapid change in search engine algorithms, use of latest or modern devices, the SEO field is being redefined constantly. It is important that all businesses must keep up with new SEO Tactics as the part of their digital marketing in order to ensure the brand’s visibility potential audience. With the more smart search engines,  it has become important to create websites suitable for people across the various platforms.

Just having the digital presence across various platforms and doing basic web activities is not enough if you want to stay ahead of your competitors. So, if you want to stay on the top of the things, it is important to know which SEO trends are going to unfold in the remaining 2016 and the year 2017.

Google Trends of 2017, at Top SEO Pages we're all over what Google's up to. Contact us today.

Trend#1: Mobile Search/Optimization will become more Important: With the people using multiple devices to access the internet. It became important in 2015 to design the business websites for phones, tablets, Smartphones etc. In 2016 and 2017, more businesses will find their way on mobile websites, so it is the time to create SEO strategies that are especially designed for mobile searches.

Trend#1: Mobile Search/Optimization will become more Important: With the people using multiple devices to access the internet. It became important in 2015 to design the business websites for phones, tablets, Smartphones etc. In 2016 and 2017, more businesses will find their way on mobile websites, so it is the time to create SEO strategies that are especially designed for mobile searches.

Google Mobile Friendly Trends of 2017 - Contact Top SEO Pages to find out more.

Trend#3: Mobile Apps: With the irresistible popularity of mobile phones worldwide, several companies are now developing their apps and creating a market for App Store Optimization to compete against each other. If the businesses want to attract and don't want to miss the mobile users, they must develop & market the apps, so that the potential customers would go to the official apps rather than visiting websites.

Trend#4: Lengthy Articles: Google is now giving more preference to longer articles, with an average article size of 1200 to 1500 words. These articles rank high in searches and gone is the trend of articles with 300 to 400 words. It is now believed that the people should be given the articles that can give the detailed view and knowledge on the particular topic. The more lengthy articles are, the higher they could rank on Google.

At Top SEO Pages we know how valuable content is, hence the use of our active Blog. Contact us today to find out more.

Trend#5: Use/Mix unique  images with your text: It has now become essential to insert unique images within your text. Your image should be unique and not be from stock photos, and if you use the same photo then the text on it should be different. This will boost your Seo and will set you apart that you have used the same photo. So, now, don't even think about copying and pasting the image, search for the unique images as these are the images that are mostly shared on Social Media platforms. So, you can imagine how far your articles will go, if the image is liked people on social media platforms.

 

Conclusion: Whenever the algorithm is updated by Google, it prepares itself better at handling the webmasters tricks. Now, the unethical tricks would not work on Google, so make relevant changes to rank on the top in search engines. This is the only way to stay ahead in the remaining 2016 and the year 2017.

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