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Advice On Increasing Your Website’s Search Engine Rankings

by Sean Drayton

G’Day All,

It is clear to see that the online world dominated by Google. If you can’t rank highly on Google (or Yahoo! or even Bing), you will not get the most from SEO. Use what you learned here and get started with search engine optimization.

A few short articles is better than one long one. Long pages get weighted less than shorter ones by the search engines. Additionally, many viewers won’t bother reading a whole article if it is too long.

If you want SEO to help increase the traffic to your website, you need to code it appropriately. When search engines see coding that is not well done, they will pass it up. If you have Flash content without coding, they will not index it at all.

Advertising is not the main focus when using SEO techniques to gain rankings for your site. Advertising can bring you extra traffic, but it has nothing to do with your rankings.

When optimizing your search engine results be sure to use any variation of the word possible, including misspellings. The search engines decipher your meta tags and integrate the information into their algorithms used to generate search results. As an example, if your website is about drinking glasses, be sure your metatag includes “drinking,” “glasses,” “drinkingglasses,” etc.

Using a pay-per-click method can be one of the most effective affiliate marketing program systems. This service is easy to provide, but the pay can be modest. Even with modest pay though, revenues can build quickly.

Meta tags are an important tool for search engine optimization. Description tags have great value and they will be utilized in SEO. Keep your meta tag short and to the point. A good meta description can increase your visit count even if your position in the search engines hasn’t moved at all.

Many site owners forget to check their sites for grammar issues, even though that is one of the most important things about owning a website. Review your site carefully to be sure your copy is readable to search engines, while still enticing visitors to want to see more. If there are a lot of grammar mistakes, or if you spelled your keywords wrong, you can bet that a lot of search engines will not include your site.

Do some podcasts! Podcasting is a great audio or video medium to provide your customers with relevant and topical information. Podcasts are skyrocketing in popularity and are remarkably easy to create. Use descriptions of your podcast to help search engines recognize them.

Placing some captions on a website will really help to get it optimized. Use captions filled with keywords to help increase your website’s visibility and traffic.

Image links rarely play a role in search engine optimization. Image links only give the search engines the hyperlink address.

Boost your SEO power by incorporating keywords and phrases in HTML title tags. Search engines give priority to the title tags, above all other content on your web pages. Focus on the most relevant keywords.

Using longer forms of keywords will help to generate an increased amount of search hits. Not all engines utilize keyword stemming, but some do. If you chose a search term like “accountant” for your keyword, your site may not be included in search results relating to “accountants.” When you make the most of keyword stemming, you will choose the longest choice of the keyword offered. In this way, you will get the most return.

One vital tip in regards to SEO is to include current topics or events that you can and tying it to your service or product. This allows you to bring in people who aren’t necessarily searching for your site. Your regular visitors will also enjoy the information as well.

Keep up to date by applying these search engine optimization tips yourself. The more relevant a search engine considers your website, the higher up it will end up in search results. Employ these easy tips to get a good start today. Take advantage of these tips before the competition can.

Keep well and see ya soon.
Sean

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