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Better Results For Your Site Through Search Engine Optimization

by Sean Drayton

Greetings Everyone,

Unless you optimize your site, you are unlikely to attract high levels of traffic. Start implementing the tips you find below and what was lost in the crowd will become found.

When creating pages keeping SEO in mind, it’s better to have many short articles on related topics than one very long article. Long pages will reduce the rank that you have. Plus, a long article means that the specific info that the visitor was looking for will likely be buried somewhere in the long article and the visitor will quickly abandon it for another site.

Advertising is not the main focus when using SEO techniques to gain rankings for your site. You may get more traffic, but it doesn’t change your ranking.

To get better rankings with the search engines, populate your “metatag” area with a variety of keywords. Even better, include misspellings of your keywords. Search engines will process the keywords in these metatags, helping you maintain a presence in a larger array of searches. Try to include a variety of keywords, along with some that are misspelled. For example, a website about aquariums would have keywords such as “fish tanks,” “aqarium,” “tank,” etc.

Search engine optimization relies strongly on key words for its success. Your keyword density should be kept under 20 percent, which will prevent your site from being targeted as spam.

If you want to have your site showing higher, you need to help the web spiders who determine the rankings. Spiders are constantly crawling through your content and pulling your site up based on things like keywords, but they have to know how to navigate your site. Create a detailed sitemap for your website. This will allow the web crawlers to index your site with ease.

Header tags are important to use. Sometimes these headers can be too big, but you can use CSS to change the size. These tags can determine the rank that you get. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines.

Keep in mind that spiders can’t do anything with your URLs if they read like a bunch of random numbers. Be sure to create a unique name for the URL of every page. Even more preferable, use a keyword and make sure it flows well.

After you carefully determine which key-phrases you will “sprinkle” throughout your website, make sure to include them in your web page title. When people locate your page through a search engine, they will see this title, so make it relevant to your site. This ensures that you get hits based on keywords and search results.

There are ways to do your own search engine optimization. There are many resources available. Try purchasing some highly-rated books or reading some popular websites to learn what you need to know.

If you include some audio or video content for your site’s visitors, you will need to have transcripts included as well. Providing a transcript not only helps viewers that don’t have the right browser plugins for your audio/video; it also provides you more content for the search engines to rank as relevant. This can get you higher in search results.

Honest and accurate description tags are essential to draw visitors from search engines to your website. This will help improve your SEO. The length of the tag should not exceed 30 words. You need to limit this page to under 100KB, so it can be read quickly by the search engine spiders.

Don’t spread yourself too thin by trying to include too many keywords. Twelve or less should do the job. Use Google Analytics to learn which phrases work best.

Title tags are important. The title tag will be one of the first things that visitors notice. It should be a unique description of the content that is located on your website and contain keywords that are related to your website. However, it should be brief.

When a website includes image links, the best practice for optimizing search engine ranking is ensuring that every image includes a descriptive “alt” tag. These tags will replace the images, should the visitor disable images on their end. By including keywords in alt tags, you can improve your search results ranking a lot.

The first sentences of an article should have terms that can also be usable as a HTML META descriptor tag. Some engines use these words to tag the content of your page. Bad content can hurt your efforts.

Writing content that is unique and has not been seen before will gain you higher rankings with the search engines. A great way to generate more traffic onto your web site is to have unique content. Visitors will stay on your site if you offer them unique content and useful information.

You never enter into a new business with failure as your goal! Ironically, succeeding with an online business is actually easier due to the sheer number of opportunities available.

Hope you enjoyed the read.

Keep well,
Sean

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