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Getting The Most From Search Engine Optimization

by Sean Drayton

G’Day All,

While some people choose to march wildly in the streets while chanting about how unfair life is, others are intent on earning a living by using their drive and determination to start a business. If you’re the latter, then here are some excellent tactics to help with your search engine optimization.

For SEO purposes, it’s a wise move to use several shorter articles on your site versus a very long article. Long pages aren’t searched as thoroughly by search engines as short ones are. Many visitors may leave the article if it’s too long.

Code your site well when trying to use SEO. If you are using a messy Javascript code for content, you may find your site getting much less traffic, because the spiders are incapable of indexing things from your site. Your website won’t be indexed if it contains a great deal of Flash content and does not have alternate textual descriptions.

To achieve the best ranking in search engine results, incorporate a number of keywords related to your market niche in the meta tags for your website. Many experts have also recommended including misspellings of the keywords in the meta tags if someone happens to spell it wrong. The search engine spiders will “crawl” these tags and find your site relevant to the keywords, bumping up your site in the list of search results. An example of this is a site for eyeglasses: include words like “glasses” as well as “glases.”

When selecting your domain name you need to ensure that it includes your main keywords or phrase. The website needs to be easily located by anyone who is searching for it. Remember that traffic can come from a variety of sources, not just ads. One such source is search engine results.

Get a domain name that’s both memorable and relevant to your services or products. Memorable domain names that are easy to pronounce are advantageous for Internet users who locate your content through YouTube.

You can create a robot text file. txt file and having it placed in the root directory. This will keep search engines from gaining access to the files you choose not to display.

Avoid using Flash on any website you want to optimize for search engines. Flash takes a while to load and is not readable for some spiders, so it isn’t indexed. It’s important that your website’s content is easily visible to search engines.

Rather than joining link exchanges, think about working with article exchanges that help you with search engine results. When you do article exchanges, you have to post an article from a different website owner while crediting them with you link. Then they can do that for you on an article that you wrote. This is much more effective than simply exchanging links.

Providing transcripts for any media content on your site will make it more accessible and make it visible to search engines. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.

Some people suggest adding keywords to a website’s comment tags will increase their prominence. You should focus on the things you post on your site.

The easier your website is to read, the more likely people are to return time and time again. If you want to improve your search engine ranking, make sure you site is neatly designed and accessible for a variety of users. Your site should not only be easy for readers to use, but for search engines as well.

Using too many keywords can leave your website spread too thinly. Keep your site’s focus to a dozen keywords and phrases that your website actually focuses on. Use tools that are analytical so you can learn what phrases and words can net you traffic.

Use captions on your site. For example, if you have pictures on your website, insert captions that have keywords to draw people in.

Use Javascript if you want, but some crawlers won’t see it. When they see Java, they see the site differently.

One way to get around the inherent difficulty of indexing images is to use “alt” tags to associate keywords with the image. These will be displayed in place of an image if the image can’t be displayed. You have to remember that search engines take note of index alt tags, therefore the keywords in these tags help improve your page ranking.

Focus on becoming an expert in just one or two aspects of SEO right away. Nobody has the time to work on every single SEO technique out there, even if they do it for a living. Just pick the ones that will have the biggest impact and get them down to a science.

When looking to optimize your website, it is a good idea to consider using the services of a company whose primary business is SEO. You will have a better chance of being a high ranking website if you do this. Many businesses offer great deals on these services.

SEO should be focused on phrases and not just a keyword at a time. Do you typically search with only one word? You need to attract traffic to your site that is actually looking for what your site has to offer. Use localized tidbits in your text, such as “There is a sale this weekend at our Toronto location!” ” as opposed to “Sale! This is the best strategy when it comes to optimizing your keyword phrases properly.

Some folks think that everyone should start out in life on the same playing field, but that isn’t how life works. The key is to take the bull by the horns and get to work. Use this SEO advice in order to make your business successful.

Until next time,

Sean

P.S.: As always don’t feel shy to leave a comment and I will get back to you as soon as possible.

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