Toll Free (Australia) : 1800 SEO 888

Initial Comments:
  • While we feel Search Engine Optimisation (SEO) should be a key strategic approach for businesses, we feel that the inclusion of Google AdWords has an important part to play for a business to obtain a quicker ROI. For this reason, we highly recommend that the two strategies should be run concurrently.
  • Your business should have already received our strategic SEO proposal, so that is not going to be the primary focus of information provided within this proposal. This document will primarily focus on PPC/SEM/AdWords.
  • Please review the details of the below proposal and feel free to contact us to further discuss any aspects listed within the proposal. When ready, please call us at 1800 SEO 888.
Benefits:
  1. Reasonable pricing: This proposal is offered at a very reasonable rate, especially given the amount of personal attention and research that has already been presented to ‘Constructas Admin Solutions’.

  2. Personalised attention: We are approachable at any time and this is not just a template approach from Top SEO Pages, so feel free to contact us on 1800 SEO 888.

  3. Professional approach: We will use a variety of online tools and professional experience to get you the keyword information you require to ensure the decisions we make are based on the right quantities of traffic that will return to your website.

  4. We are accurate and up-to-date: The world of internet marketing is constantly changing. We stay on the front line and use the most current methods of keyword research. We stay up to date via:
    • All our work is highly focused on attention to detail
    • We pride ourselves in delivering a high-grade level of service
    • Active members with multiple Advanced SEO Communities
    • Active members within the Google Partners Australia Community
    • Following Industry leading newsletters/blogs ie: Moz, SEO Works, Search Engine Land, SEM Rush, Ahrefs, etc
    • Attending Seminars local to Australia and Internationally
    • Obtaining the required industry related training ie: Google AdWordsCertified.
    • Investing into the industry’s leading SEO and AdWords related tools
    • Constant market analysis of new reporting tools and high conversion tools

Research and Strategy Deliverables for your site

Profitable keywords are a result of thorough research, we dive deeper into understanding your competition and ideal customers and build a sound SEO and PPC Strategy!

  1. Initial Consulting:
    Depending on your geographical location we will either meet with you in person, or contact you by email, phone, skype to further discuss your website and your businesses requirements. We will further discuss your industry and request information from you and any other information relevant to your niche business. We will also discuss any industry specific keyword phrases you can think of. After this initial discussion, we will use the information along with our various computer programs and tools at to determine which phrases / keywords have the best possible ROI for your business.

  2. Competition Analysis:
    This closely ties into the previous section around Keyword Analysis, so essentially the two-work hand in hand. Once we have a full understanding of your competitors, the identified keywords to target then we are well positioned to move onto the next set of investigations into understanding who your target audience is. While we feel it is very important knowing your competition and what actions (keywords, ad’s, impressions, type and volume of clicks) we feel it’s far more important to spend the majority of our research and strategy time focusing on customer demographics…

  3. Customer Demographics
    We can proudly brag and boast about the fact that we do have the absolute best industry tools to completely Know Your Customer (KYC). With our tools and experience we will be able to present to you your ideal customer, where they hang out, what sites they visit and how to reach them with the right PPC advertising.
After our initial campaign launch, with the use of our KYC tools we are able to
increase your Reach and decrease your per link click cost by as much as 50%,
so that over time you get more clicks at a lower cost i.e:
From this..
Increase your Reach and decrease your per link click cost
...to this...
Improve your Reach and decrease your per link click cost
Keyword Analysis Deliverables for your site
We don't just provide a list of keywords, off the back of our thorough research we dive deeper into understanding your niche business and ensuring we target profitable keywords!
  1. Specific Pay Per Click Keywords: Following the initial SEO keyword analysis, we will then provide several groups of keywords that can be combined to make excellent phrases that can be bid on in Pay Per Click marketing such as Google AdWords or Yahoo Search Marketing.

  2. Target phrase: We determine what we feel should be your target phrase for your entire site if a suitable one is not already in place. With this phrase will create a snippet of text we feel should be used as one of your primary online referenced text for your SEO and AdWords.

  3. More phrases for other pages: After that, we provide a list of 3-10 additional phrases (depending on the size of your site) that can be targeted for other pages of your site.

  4. More long tail keywords: Next, we provide a list of 20-50 extra phrases that could be used generously throughout your site. This works perfectly for your Keywords Meta tags.
Intelligent AdWords Campaign Structure
We don't just provide a list of keywords, off the back of our thorough research we dive deeper into understanding your niche business and ensuring we target profitable keywords!
  1. Creating a PPC Campaign Structure:
    We use a very well structure campaign template to guide and track our AdWords campaigns, because without a well-documented and well-tracked campaign structure all of the research and strategies are wasted. Once the campaign structure is completed you will be provided with a copy, so that together we are better positioned to maximise the return on your PPC investment.

  2. Intelligent Campaign Structures Overview:
    It’s wise to create multiple campaigns, because we can then set up daily budget caps, day-parting and select geo-targeted regions to assist us with our down the track split testing. Each campaign structure may contain several AdGroups and each AdGroup may contain a few Ads and Multiple Similar keywords, as referenced in the above keyword analysis section.
Adword Campaign
Landing Pages and Split Testing
Conversions are now key! Otherwise all the research, strategies and structures were a fruitless effort, so enter a well-designed Landing Page that converts traffic into a great Return on Investment.
  1. Destination Link (URL):
    The "Destination Link (URL)" is the place on your website where you want the PPC traffic to end up, because there is a marginal cost associated with each PPC visitor we attract.We recommend you choose a landing page URL as your destination link. Do not drive them to your home page or a blog article in the hope that they will stumble upon a lead generation form somewhere. Whether it’s PPC, or SEO, a high converting landing page is paramount. Drive your visitor to a Call to Action in some form or another that yields a sale.

    As stated before we track everything through our structured campaign management document, so that we can see what’s working and what’s not working eg:
adword campaign services
  1. Conversion Tactics and Tools: At Top SEO Pages we specialise in driving traffic to sites and landing pages through our specialist SEO services. We have always made it very transparent to our clients that it is one thing getting the visitor to your door (website), but you need to open the door and let the visitor in (conversions). The exact same analogy applies to PPC when it comes to conversions.

    Clients are given the opportunity to manage their own Landing Pages and just provide us with the URL, or they may wish to leverage off our experience and make use of our conversion tactics and tools to increase their conversions. To give you an idea of the potential of what we can do for your business, follow this example link to just one of the numerous methods we use to increase conversions: Top SEO Pages - Interactive 3D Animation and Human Characters
Analytics and Reporting
We close the loop and look to rinse and repeat what’s working. What’s working is identified through ongoing research and analytics.
  1. Reporting in many forms:
    We will be providing reporting throughout the life cycle of this Google AdWords journey in the form of:
    • Customer Demographics and Analytics
    • Competition Analysis
    • Keyword Analysis
    • Campaign Management
    • Numerous Google AdWords Reports

  2. Analytics tracking on AdWords performance:
    With the use of our own tools along with Google’s Analytics tools we will track and present table and 3D graphical reports on your visitor’s activities e.g:
    • AdWords Summary Reports
    • AdWords Top Ads Reports
    • AdWords Top Ad Groups Reports
    • Top Keyword Reports
    • Reported Data includes: Impressions, Clicks, Cost, Click Through Rates, Conversions, etc.
    • Dependant on your Call to Action, tracked data includes: Form Submissions, Optin Sign Ups, Phone Calls, Website Click Throughs, App Click Throughs / Downloads, Bonus / Product Downloads, etc.
Adwords pricing details

Pricing Details

Billing Information:

  1. Initial set up fee payment for the below deliverables, which will be provided within detailed comprehensive reports for your reference and continued usage:
    • Research and Strategy Deliverables
    • Keyword Analysis Deliverables
    • Intelligent AdWords Campaign Structure

  2. Total initial set up fee: $1497 (gst included)
    Note: Four-week project delivery time frame.

  3. Pay Per Click Monthly Market Intel Management Fee (Ongoing Research with KYC tool along with Analytics and Reporting)
    Monthly cost: $397pm (gst included)
    Notes:
    • This only commences once point one has been successfully completed.
    • Contract Term is 12 Months


  4. Landing page web development.
    Once off cost of $147 per landing page

  5. Google AdWords Spend. This is all dependant on the budget you wish to allocate. We recommend a starting budget of $300pm.
Notes:

  1. Services begin upon receipt of payment (noted above).
  2. Subsequent payments due every 30 days for on-going monthly services.
  3. Top SEO Pages accepts PayPal / Visa / Master Card / & AMEX credit cards.
  4. All payments received by Top SEO Pages are non-refundable.
  5. The client understands that payment made for services will serve as acceptance of the terms and conditions presented in this document and will serve as an agreement between the parties.
  6. Quoted prices are inclusive of GST.

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