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Mobilegeddon Arrives: Get Mobile-Friendly ASAP

by Sean Drayton


Greetings All,

This is a Time Sensitive Warning to all website owners and Webmasters about the coming of Google Mobilegeddon.

On the 21st of April 2015, Google will be releasing to the public their latest algorithm, which is expected to be the most destructive ranking release yet (hence the public have started terming it Mobilegeddon).

Google are terming the release “Mice” or “Google Mice”, to follow in their sequence of other cute animal names associated to previous releases like Panda and Penguin.

What has made this release even more concerning is the fact that it was Google themselves who made the announcement, as opposed to in the past being announced by trusted online news agencies.

All websites will be impacted by this release in one of two ways:

  • For those websites that are not Search Engine Mobile Optimised ie: not Mobile-Friendly they will experience what is believed to be at least a 50% Google ranking decline. This can seriously damage any businesses organic traffic and result in a loss of revenue.
  • For those websites that are Mobile-Friendly they will naturally gain some ground in their rankings as other competitors websites lose some of their rankings.

The major release is scheduled for Tuesday the 21st of April, so you will need to act fast if you wish to avoid the Google penalties and capitalise on this opportunity to get your website ranked higher and attract more organic traffic.

If you wish to complete an immediate test on your website, follow the below URL to the Google Webmasters Mobile-Friendly test site and test your pages before the 21st of April 2015:

Did the results come back reporting you are Google Mice Compliant?

If the test failed, then contact us through our website:

…so that we can start working with you to get your website Mobile-Friendly ASAP.

Keep well,


PS: I have a mountain of very interesting facts about how the Mobile Revolution has begun and how it will continue to grow way into the future. Follow the below link to our home page and sign up for more content rich information:

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