In 2020, the world was hit with a global pandemic. It has forever changed the way businesses advertise or market themselves. It is a fascinating trend to have emerged from a global health crisis. We will share with you the trends and insights we have seen during this time.
How has COVID-19 affected business marketing?
With major restrictions on trade across the globe, the standard channels of business acquisition in many cases are falling away. These could include word-of-mouth clients, walk-in customers or customers with disposable income. The virus has caused a global economical downward spirals. The capital available to people may not be there in the same way it was before the pandemic. Now more than ever, businesses, namely small businesses, have been forced to increase their marketing efforts, namely digital marketing. Traditional media has become very expensive and things like newspapers are being handled more carefully or not at all due to the health risks of the virus. A newspaper may not have the same impact as before. The other reason why digital marketing is increasing is because of its low costs and the ability to target the right customers. If marketing efforts are increasing, pandemic or not, you could be losing out to competitors who have increased their marketing budgets and campaigns. Don’t get left behind.
What is digital marketing?
Digital marketing is the promotion or advertising of a business on digital platforms. These platforms include social media, websites, SEO, direct marketing and much more. The main benefit of digital advertising is that it is trackable. You are able to see exactly what the bang for your buck was. A billboard may have a great visual presence in a certain area, but will you ever know how many sales were generated from the billboard? When advertising, you always want to be able to calculate your ROI (Return on investment) to ensure that your advertising campaigns are working for your business. It is never a good idea to spend a lot of money on advertising and marketing if they do not translate into sales and revenue.
Where do I begin advertising?
The best place to start is to speak to a digital marketing company like Top SEO Pages. Our marketing experts will evaluate your business, your business needs, or objectives, and accompanied by your budget, we will formulate the best possible strategy to ensure that you get the ROI you need to grow your business.