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How To Put SEO To Work For Your Business

by Sean Drayton

Greetings All,

If no one can find your website, why would you even have one? For the time and money you’ve invested in a website to prove worthwhile, you want your site to be as high as it can be in the search engine results. For top results, it’s important to determine how a search engine lists sites. Here are a few ways you can raise your search engine ranking using SEO.

To get better rankings with the search engines, populate your “metatag” area with a variety of keywords. Even better, include misspellings of your keywords. Search engine bots will be able to “read” the metatags and improve your sites search engine rankings. As an example, if “traveling” is your keyword, include “traveling” in addition to the European spelling of “travelling.”

The correct density of keywords is essential in SEO work. To avoid this, try to keep your total keyword content to under twenty percent of any given page.

You must have patience when performing SEO to increase page rank. Better rankings and increased traffic will not occur quickly. It often takes month for a site to start seeing positive SEO results. It takes time for an online business to establish a name, just like traditional businesses.

Mostly, your site is supposed to entertain visitors and keep them clicking about. You need potential customers to keep returning to your site, as well as staying on the site for more than a few seconds. So, strive to give your visitors what they are looking for and keep them coming back for more.

Take advantage of header tags. Sometimes a header can be really large, but CSS can be used to reduce the size. Headers are great in that search engines use them to develop site rankings. If you have useful bits of information, mark them in an H1 or H2 tag.

Go to the websites of competitors and view their source codes. This can show you how they use SEO on their site and which keywords they use. You can use some of these methods if you feel it will help your site.

Product feeds can really help bring you business by reaching a broader online audience. Feeds can contain information about your business such as prices, descriptions and pictures. Present these to search engines as well as to websites that list comparison shopping. Feed readers make subscribing to your feed easy for your customers, too.

Include transcripts for any videos or audio included on your site. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.

Find out what keywords you should include first. Wisely choose which keywords to use on your website and in your titles. If you take the time to do research and pay attention to your page stats, you will better understand what types of content people are looking for. Make a point of using these same words and phrases on your site in order to elevate the ranking by the search engines.

Write and publish new content as often as possible. Make yourself a daily or weekly goal for the number of articles you will publish, and maintain that level. Your site will be much more relevant to search engines if you regularly create original content. If you want your website to have a high page rank, you must have a constant flow of new content.

Get listed for free with Google and Yahoo! to increase your publicity. The publicity given from these services will increase your site traffic. Always take advantage of a completely free advertising venue.

Using image links isn’t a good practice when optimizing a website for search engines. These image links only have linked URL files for the search engines to use for indexing.

Search engine optimization is just another way of drawing in customers. Many businesses seem unaware of this symbiotic relationship.

Ask yourself questions like, “What will trigger a person to search for my site?” Then make sure that you use the words you come up with in multiple places throughout your site. These keywords should be added in content and titles, but be careful of overusing these keywords since search engine might label it as spam, which would drop your ranking.

To improve SEO, use specific keywords throughout the entire article. Search engines will more easily be able to find articles that contain relevant keywords. This will let readers easily locate your articles. Put one of your keywords in your title and in the conclusion. You will also want to include it throughout the text.

If using a shared server, you must ensure you’re not located on a proxy which is shared with sites that are banned. If a banned site shares a proxy with you, it could negatively affect search engine exposure for your site.

Search engines love fresh, unique content which is full of useful information, so you need to give them what they’re looking for in order to rank higher. Well-written articles will often be shared. Interesting content will also draw return traffic, especially from people who have recommended the content to their friends.

You want to make sure that you’re pursuing email marketing in the right way because it’s a great promotional tool. And when you do, you should optimize your emails with relevant keywords too, along with links to your social sites. So write your emails in a way that make them easy for people to forward to their contacts who might enjoy them also.

If you want your website to be successful, it should be obvious that search engine optimization is a priority. Now that you have these tips, you can start making changes to your website. You are sure to achieve greater visibility and boost the bottom line.

Hope you enjoyed today’s read.

Keep well,

Sean

P.S.: As always, don’t feel shy to leave your thoughts behind in the comment section.

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