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Make Your Website Profitable Through The Power Of Search Engine Optimization

by Sean Drayton

Hi All,

Increasing traffic on a blog or web site is important for anyone who is making money from the Internet, because the number of visits means more pay. To understand traffic on the web is to understand SEO. Search engine optimization tactics will make or break your site. Learn some great search engine optimization methods from the article below.

When creating pages keeping SEO in mind, it’s better to have many short articles on related topics than one very long article. On search engines, long pages are usually weighted lower than shorter ones. Plus, a long article means that the specific info that the visitor was looking for will likely be buried somewhere in the long article and the visitor will quickly abandon it for another site.

Make your site easier for search engine spiders to navigate by avoiding dynamic URLs whenever possible. This makes it harder for search engines to find your website, especially if keywords are not incorporated.

Search engines are more likely to correctly grasp the content in your website if you use descriptive title tags appropriately. You should not have it over 60 characters, most search engines do not show anything after that. This also holds true for keywords appearing at the end of longer tags.

Exchange articles, not links, to get a search page rank boost. To do this, you would post someone’s article on your site with a link back to them, and then they can do the same thing for you. Both websites have new content, and this is a lot more effective than an exchange of links.

Honest and accurate description tags are essential to draw visitors from search engines to your website. This will help improve your SEO. An efficient description tag should not exceed 30 words in length. You should not exceed 100 KB on this page.

New content should be written and published often. Set a weekly goal, and no matter the size remain with it. Websites that show the ability to generate an ever changing supply of unique content receive higher marks from search engines than sites with static material. Consistently updated content equals higher page ranks.

In order to increase your website’s SEO, consider using videos along with video sitemaps. You can use video for introducing your staff or yourself or to showcase products. The video can be uploaded to your site and labeled with keywords. After you video sitemap is built, submit the URL to Google using its Webmaster tools. Once you have done that, display the video on other sites, such as Yahoo, YouTube and Metacafe. This will help increase traffic to your website.

Though your site might be really good, it can never be perfect. Always seek to improve what you have. Don’t ever allow your concepts to go stale.

In order to generate more hits from search engines, try using longer or plural form of your keywords. Keyword stemming is utilized by many search engines. By choosing the keyword “accountant”, alternate forms of the word, such as “accounting” or “accountants”, may not automatically be included in the search engine results. Keyword stemming can be used to your advantage. Use the longer forms. Your website has a greater chance of superior search engine results when using this technique.

Use the right text when you set up interlinks. There are some common words that do not help search engines navigate your site. A person that specializes in SEO can help you with the right anchor text.

Don’t lock yourself in an ivory tower when choosing your site’s keywords. Figure out which ordinary, everyday terms people actually use when they search.

Think about all the choices you have. These include press releases, discussion forums, blogs and article marketing. Developing outbound links is a big key to SEO success.

Maintaining constant tabs on your standings in the search engine rankings is vital to judging the effectiveness of your optimization work. Always monitor your search engine rankings for better optimization of your website, otherwise your site might not be doing as well as you think it’s doing. One easy way to track your progress is by using the Google Analytics tool.

Target one keyword phrase when optimizing a page. Too many keywords leads to confusing and under-developed pages. Worrying about just one topic tends to cause you to produce better content, which will cause your readers to continue coming back because they will be satisfied with what they are finding. Though search results are important, having visitors who return frequently is even more important.

When search results are shown, it’s probably the results showing on the first two pages that will see the highest traffic. The ideas you’ve read here will help you to build traffic and increase the profits you receive from your website or blog. Search engine optimization will greatly improve your ranking.

Hope this helps you out.

Keep well,
Sean

P.S.: As always, don’t feel shy to leave us a comment.

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