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Search Engine Optimization Do’s And Don’ts For The Average Person

by Sean Drayton

Good Morning,

Search engine optimization is simply optimizing your website to rank higher when searching the Internet. Drawing more visitors to your website helps to ensure a higher ranking and thus bring even more visitors. The tips located below will teach you about search engine optimization.

To get better rankings with the search engines, populate your “metatag” area with a variety of keywords. Even better, include misspellings of your keywords. The content of your meta tags is what helps the search engine categorize your website and determine how to describe your link to searchers. For example, if your site is about eyeglasses, include in your metatag both “glasses” and “glases,” “eyeglasses” and “eye glasses,” etc.

Select a keyword specific domain name. Make sure your website is easily found when people search for it. Remember, not all people coming to your site will be from advertisements, some people will come from searching for products that are on your site.

One of the first questions to ask is how many years of experience they have in SEO. You also need to be aware of any risks in order to make an educated hiring decision.

PageRank increases are not just about gaining visitors, but in keeping them on your site. It is believed that the length of time that someone spends on a website will have an influence on the website’s PageRank. ) has some bearing on the site’s Page Rank. Discussion areas are a wonderful way to hold onto your visitors.

Creating a blog and interacting on several other blogs is a great SEO tip. Since search engines like highly-structured websites and new content, blogs often rank high on them. Search engines will respond to backlinks by bringing more visitors.

A vital step towards optimizing your search engine results is to include a site map for your website. Search engine spiders will crawl the site more easily with a site map in place. If your site is particularly large, you may need multiple maps. You don’t want more than 100 different links for each map.

Descriptive introductions help search engine spiders better catalog your site. Use no more than 60 characters, because most search engines will not display content past that point. They also tend to give less weight to terms after that point.

Focus on one product or subject per page. Never make the error of attempting to do absolutely everything in one particular post. Your customer will just be confused and not want to stay. You will see more success when each page has a separate focus.

Be sure you register your site on all the key search engines. Many people think this is automatically done. Periodically you will want to check in to re-verify that your website is still coming up in search results. Though your page may be far back in the results, knowing you are showing up is important.

Never make the mistake of trying to stuff too many keywords into your own site. You will want to target approximately a dozen primary phrases and keywords that center on your specific site and niche. You can use keyword tools to find the best choices for your website.

Use a video sitemap with videos to do well with SEO on a website. You can make use of videos for general introductions or to create video reviews. Get the video posted to your site and make sure it has good keywords attached to it. After making a video sitemap, submit it using Google Webmaster Tools. Also be sure to post on Metacafe, Yahoo, YouTube and others. Now, you can just wait for the customers to find you.

As this article told you before, SEO will help a website do better in the results of a search engine. So, use what you have learned and start bringing in the visitors to your website today. By applying the advice from this piece, you will be able to use SEO to your advantage.

Hope these Do’s and Don’t s help to guide you.

Cheers,
Sean

P.S.: Feel free to drop a comment and I will get back to you.

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