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Search Engine Optimization: Helpful Hints You Can’t Go On Without

by Sean Drayton

Hi All,

As you grow to understand the thinking behind SEO, you will begin to figure out what you can do to make changes that are positive to your site. If you aren’t versed in SEO, however, the following article offers great suggestions to use so you can increase the ranking of your website, which could boost your website to to the front page.

Research their previous experience, and how long they have been working in this field. Learn about the possible risks of hiring an SEO company before making a decision.

If you are aiming to be ranked higher, you have to help out the web spiders. Spiders analyze all aspects of your site’s content, but that content must first be easy to find. Create a site map to help the web spider to determine what is most important about your website and figure out the page hierarchy.

View source codes on competitors’ websites. This helps you see what SEO tactics and keywords they are employing. Don’t plagiarize what they do, but do take hints from it for your own plan.

An important aspect of SEO is making a site map available on your site. Spiders will have an easier time crawling your site if there is a site map. A big site might need more than 1 site map. A good rule of thumb is to not have lots of links on each site map.

It is possible to make any particular page of any website more friendly to search engines by inserting keywords in the URL of those particular pages. If your URL is full of symbols or characters that are rarely searched, the page will not rank as highly as you would like. Including important keywords that are relevant to your site will significantly improve your page’s traffic.

To help search engines index all of your pages, create a site map. A site map, or navigation bar, will let the search engines know about a given page from every other page on your site. Even for a small site, putting up a site map will greatly boost your search engine rankings and make your site easier to navigate.

Invest in online advertising like adwords or adbrite. Many times DIY SEO is not enough. These ads will really help increase your traffic. Using a product for advertising, specifically one from Google, can bring a lot of traffic your way.

Try focusing on title tags. This is also what people first see when they visit your site. It needs to be a good description of the website and have related keywords. Also make sure it isn’t too long.

An HTML title will yield better SEO results, if you use keywords and phrases in them. Search engines place more weight on keywords in titles than on words in the main body. Use your ears to recognize that it is not going to be a sound that you have.

One search engine optimization technique that will boost your rank is to create relevant links from your website to other websites that contain high quality content. Linking to good quality content is important to the linking process. Search engines value relevant off-site links more than the internal links that are in your website. As well, search out opportunities that will also link back to your site; this will help you increase your traffic.

It’s smarter to use the pluralize your keywords in order to get many more hits on search engines. A number of search engines utilize keyword stemming. If your primary keyword were “parent”, a stemming search engine would not link you to the results for searches based around “parents” or “parenting”. Use the longer form when it comes to using keyword stemming for your advantage. For example, if you use accounting, then you have your site returned with accountant search results.

If you want to have a higher ranking right from the get-go, buy a domain name that has already been used before. Search engines give higher rankings automatically to domain names that have been around for more than two years old. You can preform a search for any dropped domain names, and check out if any of them will be a fit for you.

Placing keywords throughout the content of your blog or website can really improve your site’s traffic by increasing its search ranking. Beginning parts of text should contain your keywords, but don’t allow overkill to occur. As a rule, you should aim to place the keyword twice within the opening paragraph. After your opening, drop your keyword into your next as much as is possible, without it being obvious to the reader through the next two hundred or so words.

Do not publish similar articles on your site. Google looks at this as a cheating tactic, and will drop your ranking for it. Also, link to different pages with the same information will lower you page rank.

Make sure to use language meta tags if your site’s content is written in something other than English. This will build your rank when someone searches in that language.

Optimize a single page for a single keyword phrase. If you try to include too many keywords on a page, it will get confusing. Keeping your focus on one phrase will increase the quality of your content and lead your audience to return to read more. If your audience is visiting your site often you’ll find that the reward is even greater than that which you gain from search engine optimization!

Being on the first page of search results is the ultimate goal. This can be difficult, seeing as the market is so competitive. However, this advice will help make your site unique and make you jump in rankings.

Until next time, dont forget to leave us a comment.

Many thanks,
Sean

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