2. A steady flow of leads and customers. This means that you’re getting some consistent income and are already making sales. You may already be involved in some advertising like newspaper ads, flyers, postage mail, radio, television, etc. In other words, you’re working on being ahead of the competition by already promoting in some way, and selling your product and/or services. You do not need to be a household name …You just need to be PRESENT in your niche market.