Although it should go without saying, quality content is the most important part of your SEO success. Without content that links to other, authoritative content and has backlinks from other sources, you will struggle to move up the SEO rankings. Simply put, content is king and website designers and administrators who are unable or unwilling to update and create content will hold websites back.
To be successful, consider outsourcing some content to get fresh views and writing styles. No matter how good a writer is, at some point they will repeat content or ideas that Google’s search bots will consider repetitive. Avoid that by bringing in outside writers to take a fresh look at your content and give a unique spin on what you are trying to say.
Promoting content on social media
Although there are no direct links between SEO and social media marketing, ignoring social media can be like cutting off your nose to spite your face. Social media marketing can generate positive reviews and increased visibility for your products or services. Reinforcing your brand and establishing authoritative content can have a secondary effect of building interest in your website leading to more visits.
More visits have a direct link to your SEO ranking. Don’t ignore social media because it doesn’t directly impact your website. Use both it and content to increase the prominence of your brand name.
The changes that Google made to its algorithm in 2016 where evolutionary changes not revolutionary ones. There is no reason to believe that they will change the way that SEO works radically during 2017. If your company was successful building their SEO ranking in the past year then continuing on the same path will continue to earn dividends.
If you are new to websites or SEO, learning how successful companies have built their SEO talents over the last few years will give you a great deal of insight into what works and what doesn’t. Keep in mind though that the algorithm is constantly changing and becoming more sophisticated. Staying on top of those changes and creating more sophisticated content while maintaining a quality website with appropriate keyword usage is just a solid basis to build your website on.
About the Author
Amir Noghani is an online marketing specialist at Green Web Marketing SEO Perth. Along with holding a master degree in Engineering, he has been working in the field of marketing and communications for over seven years and developed strong knowledge and skills in Online Marketing and Public Relations and also writing journal articles and blogs.