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Use Search Engine Optimization The Right Way

by Sean Drayton

Hi All,

In order to get your website properly launched, you need to increase your search engine rankings. You have to be able to get your site to show up in a good spot within search results. The article that follows will help you do that.

To receive a better search engine ranking, be sure to place relative keywords in the metatag portion of your website. Include common misspellings of your keywords as well to increase your ranking. Search engine bots will be able to “read” the metatags and improve your sites search engine rankings. As an example, if your website is about drinking glasses, be sure your metatag includes “drinking,” “glasses,” “drinkingglasses,” etc.

Get a domain name for your site that is both memorable and relevant. This is very helpful to people who have found your content on YouTube. They are memorable and easy to say.

You can do this by creating a robots. txt file and plugging it into your main directory. This method hides certain files from being accessed on your website.

People might come to your website in droves, but if they click away after 5 seconds, it’s not going to help much. Increasingly, evidence shows that the time a viewer spends looking at a website (per Quantcast scores and other measures)increases the page ranking. Do every thing you can to keep visitors engaged. You can use discussion groups and forums to convince visitors to stay logged in to your site for a longer time.

Ask a non-profit to be your affiliate. Search engines view back-links to reputable sources favorably, and they will reward your affiliation with them. Provide high-quality information that will entice reliable websites to want to feature your site. Create unique content that is filled with information that the organizations will feel is worthy enough to include on their sites.

Include quality keywords on your page’s URL. Should there be special characters or numbers in the URL, you must consider whether people will actually search using them. This can hurt your search rankings. Put relevant keywords on your website to get more traffic.

Including transcripts for any video content, or content with audio, is a great way to keep your content more accessible for customers and search engines. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.

You can boost the amount of search engine results to your website if you use social marketing basics to take advantage of the available free social networking sites. Social media sites go far beyond just Facebook, Twitter and Pinterest. There are a lot of specialized social media sites that cater to folks interested in things like photography or dog breeding. Join the relevant ones and use them to help promote your offerings.

Blogging on your own website will increase traffic because it will be more visible to search engines. This will help bring you more traffic since your site’s pages will rank higher in search results.

Proofreading is an important part of any website, but it is often forgotten by site owners. Your website should be very clear and easy to read by your readers, as well as the search engines. If your keywords are spelled incorrectly or your site is full of glaring grammar errors, search engines will be less likely to include you.

It’s important to investigate forms of advertising. DIY SEO might not be enough for some major ranking increases. Advertisers work specifically in increasing hits. Choose an advertiser from a top search engine to help increase traffic to your website.

As stated in the beginning of this article, search engine optimization is the best way for your website to get viewed. You can boost the level of traffic your page receives if it can be found via searches. You should be better prepared to take on the world of SEO.

Thanks for reading.

Keep well,
Sean

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