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Using Search Engine Optimization To Increase Traffic

by Sean Drayton

Greetings Everyone,

Search engine optimization is the process of tweaking your website for improved performance on the search engine results pages. It is a massive business and a powerful process. Some people treat SEO as rarefied knowledge that no ordinary person can learn. Rubbish!

When search engine optimizing your content, it’s essential to pay attention to the density of your keywords. Your keyword content on any given page should not exceed 20 percent.

You should correctly anchor your text when internally linking on your site. Your link should never read simply “click here”; this doesn’t benefit your search engine rankings in any way. Spiders focus on keywords, so if you pick out the most appropriate keywords for your content, they will count your anchor text towards your overall relevancy.

Search engines improve your rankings based not just on hits, but also on the length of time of each hit. Research suggests that the length of time an individual stays on a website influences that site’s PageRank. Increases the rank of the site. Forums and message boards are great ways to keep visitors engaged with your site for long periods of time.

Market yourself as an expert in a field. This can really boost your Internet marketing success. Build a niche website that targets clientele interested in your specialty, then use SEO best practices to lead them to it. Get feedback from your customers regarding their preferences. This will help you determine the most successful products and services to offer.

Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. If you link yourself to a source that has a good reputation, you will climb in the search engine ranks. Publish high-quality info to encourage authoritative websites to showcase your site. These companies must find your content informative.

The best way to increase traffic is to place new relevant content on your website. Users aren’t going to spend time at a site unless they can find the information they need, and improving your content is one of the easiest ways to drive-up traffic.

Get better SEO by adding videos and a sitemap to go with them. You can use videos to familiarize your visitors with your staff and with your product. Post these videos on your site and label them with good keywords. After building your video sitemap, use Google Webmaster Tools to submit the URL through your Google Webmaster Central account. And, you’re also going to want to post your video to other sites other than your own, such as YouTube and Yahoo. Now, you just wait for the customers to begin knocking down your door.

Javascript can be use in your website, but there are search engines bots that don’t work well with it. It’s completely your choice as webmaster whether or not to use Java, but do know that it seriously affects how crawlers see your website.

Sign up for a free listing through services provided by Google. This will increase the visibility of your site. Services such as these will provide free publicity, which in turn will bring you more website visitors and exposure. Only a fool turns down free publicity.

Many of the same principles of optimizing your business to rank well with search engines are also used for optimizing your business to please your customers. Some businesses do not know that if your ranking is poor, it may be difficult for customers to find their site, even if they know the company name.

Try to integrate keywords and phrases into your title tag to get a higher SEO. When a search engine looks for webpages they put more emphasis on the content that is in title tags so it is crucial to have your keywords represented in them. Placing the strongest keywords in the title tag maximizes your results and increases site traffic.

You will give your SEO a good boost if you link to good external content when you can. Quality and reputation are very important aspects of linking. Search engines will rank off-site links full of good content higher than links connecting various pages of your own website. Linking options that let you correspondingly link to yourself, like link exchanges, will also increase your rank.

The first couple sentences of the beginning paragraph should be able to double as the tag of your HTML meta description. Some search engines use this content instead of the actual tag to use as the blurb that explains your site below your link in page results. If you are not aware of this possibility, you can end up damaging your SEO with poor up-front content.

Make sure to write for human readers when doing your search engine optimization. Yes, include keywords, but make them sound natural. Everyone must be able to easily read the content on your website. If it is not, you are likely to fail.

A domain name that is used gives your site a better ranking, so do this if you want to already have a high page rank. Some search engines provide higher rankings to older domain names. Look for older domain names that were recently dropped,and see if they might work for your website.

Do not publish similar articles on your site. Google will see this as an effort to trick the system, causing your page rankings to drop sharply. Also, link to different pages with the same information will lower you page rank.

While a lot of SEO is done by professional marketers, even beginners can get involved. With the insights you have learned, jump right in to the task of SEO with effective and obtainable results. You may be closer to a high-traffic, profitable site than you think.

Keep well,
Sean

P.S.: Please feel free to share your thoughts in the comments section. Thanks

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