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What Every Site Owner Should Know About SEO

by Sean Drayton

G’Day Folks,

You must employ search engine optimization tactics properly in order for your business to make it online. The web offers thousand of websites with the same or similar products so your website needs to stand out and be easily recognized. The tips below will help you update your marketing plan to include proper search engine optimization. These suggestions will assist you.

Learn how much experience this expert actually has. In order to make a thoroughly researched and informed decision, you need to be aware of the potential risks involved in your choice.

If you are aiming to be ranked higher, you have to help out the web spiders. Spiders are constantly crawling through your content and pulling your site up based on things like keywords, but they have to know how to navigate your site. A site map is a good tool to help a web bot find your pages.

Look at the source code on the sites of your competitors. This helps you see what SEO tactics and keywords they are employing. It’s likely you don’t want to copy them, but looking around can show you what has and hasn’t worked for them.

Using product feeds can help draw traffic and business to your site. The feeds can give info to your clientele, including descriptions of products, prices, and even images. Use feeds offered by search engines and comparison shopping pages. A feed reader allows customers to subscribe easily to your feed, too.

An effective site map will include your keywords. A site map allows visitors to easily navigate around your web site. Ease of access can be important to a search engine’s rankings, so these site maps will help your website rank higher.

Update your site content on a regular basis. Outline weekly writing goals to keep yourself on track. Websites that produce more frequent content are seen as more useful to web visitors, and search engines index them more often. Sites with fresh content tend to have higher search engine rankings.

Keep away from spam filters and never use duplicate content. You may be duplicating content without knowing it. While reusing articles and product info on multiple pages might be quick, the search engine robots will not treat it well.

Think about the possibilities of podcasting. Podcasts can include video or be audio-only, may be streamed live or pre-recorded, and should include information that your consumers are interested in. You can create a podcast as simply as getting a video recorder or other audio device and recording a podcast. Search engines can pull up your podcasts based on descriptions of them.

You will help your SEO by using links to relevant and reputable sites. This is really important when it comes to linking. Search engines value more heavily off-site linking to valid information than they do to inter-website links. Look for available link exchange options also, as this too will elevate your rank and bring you more qualified traffic.

If you are sharing a server, you need to make sure that a banned site doesn’t share the same proxy. Proxies that are associated with a banned website or a spam site will negatively affect your search engine ratings, and could prevent you from getting the website traffic you are working towards.

Use what you have learned here to rise to the top of the SEO ranks. SEO strategies must be utilized in order for you to keep up with the competition. These tips will give you a plan for success.

Keep well and see ya soon.

Sean

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