SEO best practices are simply a series of tasks designed to assist improve a sites ranking with the search engines. Common SEO best practices consist of building backlinks to your website, optimizing your keywords, and on-page optimization. Put another way: there are literally thousands of different ways that you can go about boosting your Google ranking.
One of the most important aspects of SEO best practices is working to find the best keywords to target. Many people make the mistake of using general descriptions and keyphrases in their links (commonly known as “backlinks”). What they do not realize is that these key phrases and descriptions will not get you as far as you’d like, because other sites have discovered those same keywords and keyphrases in the past. In order to receive the highest amount of targeted traffic from the search engines, you need to focus on highly targeted keywords that accurately describe your products or services.
Another important best practice for SEO is to make sure that you use one main keyword throughout your entire website, as well as one secondary, main keyword for each page within your site. For example, if your main keyword is “puppy names”, make sure that every page of your site corresponds to it (each link on each page, and even the title tag for every page, etc.). This is one of the most important best practices for SEO, and you want to make sure that you follow it to the letter! Search engines like websites with consistency, so make sure that you follow this one!